Wednesday, November 27, 2019

Social Paradigms Essays - Criminology, Aesthetics, Consensus Reality

Social Paradigms Essays - Criminology, Aesthetics, Consensus Reality Social Paradigms Grade Received on Report : 89% In the following paper I will relate the concept of school to the three sociological paradigms of structural- function, social conflict, and symbolic interactions. The first paradigm that I will relate to school is the structural-function paradigm. The main manifest function of school is for the advancement of knowledge, leading to better jobs and money. School also has many latent effects including: social relationships, team competition in both sports and academic events, and personal academic advancement. All of which will be used in our adult life. Analysis of social conflict should start by pointing out that people coming from a family of a high wealth level will in most cases have a higher education at adulthood. One example of this is our own Chicago Public school system. Well to do families that live in the Chicago Public School System will, with out thought, send there children to a well-funded, safe school as opposed to the gang infested inner-city schools where students are asked to learn instead of expected. One of the many reasons for a demise of the Chicago public school system would be in the great difference of income from the public housing to wealthy north side apartments so easily visible from public housing. Lets now look at symbolic interaction in schools. With all schools even though all students attend the same curriculum under the same roof you will not find two student that are alike. You can find freshmen that on there first day of high school know exactly what they want to do and which university they will be attending, to the senior that has no clue on what he wants to do. Although these points only scratch the surface the sociological paradigms and schools, the most visible problem with education in our country is the great difference from inner-city schools from private schools. While some middle-class and upper-class families have the choice for there children?s education most inner-city families don?t have the luxury of sending there child to a prestigious private school for $7000 a year.

Saturday, November 23, 2019

How admin assistants can prep for the holidays

How admin assistants can prep for the holidays Attention all admin assistants- are you right in the middle of a flurry of never-ending holiday prep plans that is keeping you too stressed and frantic to enjoy the season? Or perhaps you’re putting off your holiday prep because it all seems too overwhelming and the mere thought of everything you have piling up on your plate is creating dizzying levels of anxiety and stress?If either of these scenarios sounds like you, stop what you’re doing and take a deep breath! Although the holidays can be especially challenging for admin assistants, who are no strangers to juggling the diverse needs and demands of others on top of their own, there are strategies for effectively getting through the holiday season while minimizing added stress and overexertion.Admin assistants- consider the following your helpful preparation and planning guide for making it through the holiday season unscathed!Prep early.Admin assistants are typically masters at getting an early handle on things that need to be done around the office, and they recognize the value of doing as much advanced preparation as possible to make sure that projects stay on track, no details are left unaddressed, and everything sticks according to plan.Prepping for the holidays should be no different- we’re all aware of how quickly the holidays seem to sneak up on us each year, and once they arrive it gets much tougher to get things done amidst the flurry of vacations and obligations that seem to come from every direction. Combat the â€Å"holiday slowdown† by planning for all the things that need to be done as early as possible in the year. The more you can get done early on, the better off you’ll be when the â€Å"blizzard† of holiday activities hits.Get organized.One of the keys to being successful as an admin assistant is staying organized. In today’s hectic work world, a disorganized or scatterbrained admin does not keep their head above water- or their jobs- for ve ry long, so the successful admin already possesses these crucial skills. Be sure to put them to good use when preparing for the holidays. A well-organized holiday checklist that includes all necessary activities and projects- with details on who is responsible for doing what- can really be an admin’s best friend when trying to get through the season. A comprehensive and well-maintained checklist will help you keep track of everything that needs to be done, all in one place.Balance time for professional and personal planning.Because admins are typically excellent planners by nature, they often find themselves stuck between two worlds during the holiday season- planning for everything that has to be done at work and planning for everything that has to be done in their personal lives. Don’t let your professional and personal lives collide while holiday planning, and don’t let one eclipse the other. Any admin worth their desk can strike a healthy work-life balance d uring the holiday season and effectively plan for both appropriately- keep the work planning at work and keep your personal planning out of the office.Don’t recreate the wheel.Admins usually have an array of helpful systems and processes in place that that they can deploy for whatever project arises- consider â€Å"holiday planning† as one major project, and use your holiday planning checklist from last year as the foundation for this year’s plans, and continue this tradition for each new holiday season. Obviously, some updating and tweaking will need to be done each year, but hopefully this will cover you for the bulk of the planning activities and will save you some time vs. starting a new checklist from scratch each year!There you have it admins- your helpful strategies for successful holiday planning. Use this advice to ensure that your preparation for this upcoming season is hassle free. Happy holidays!

Thursday, November 21, 2019

Windows Vs Linux Research Paper Example | Topics and Well Written Essays - 500 words

Windows Vs Linux - Research Paper Example The source code is available to everyone, as to allow people to make the program function properly on their computers and in the way that they want to (Collins-Sussman, 2008). Windows, being closed source, contains a special user license, so that users cannot change the code. They must accept the program as it is. It is because of this that many programs for Linux are free, since they can be altered at will by any given person. The majority of Windows’ programs cost, as they cannot be changed. While Windows is one of the cheaper platforms, it is not nearly as cost-effective as Linux. A lot of this has to do with the use of open source programs in the Linux platform, seeing as many of these do not cost. The Windows platform itself might be cheaper than Linux, but one must still purchase all of the programs for Windows. An example of this is Windows’ need for antivirus software. The use of closed source means that the computer is more likely to get viruses, forcing the user to purchase antivirus software. Linux, being open source, is incapable of getting programs, and therefore not requiring antivirus programming (Easttom, 2006). In the long run, more money is spent maintaining the Windows platform as opposed to Linux. Both platforms use directories to hold and save data, information or files created by the user of the computer. Windows and Linux platforms allow the user to create, delete, rename, copy or move directories or files (Veselosky, 2007). Regardless of which platform someone decides to use, they will be able to keep their files and documents in whichever organized fashion that they wish, and edit them if and when they see fit. Both platforms also offer the use of the command prompt to open and start a program. These programs are the programs that allow the computer to run and effect how efficiently the computer works. Command prompts, while they can be simply the title of the program, can also be special computer

Tuesday, November 19, 2019

Cancer and Biology Research Paper Example | Topics and Well Written Essays - 1000 words

Cancer and Biology - Research Paper Example The presence of cancer in the body leads to the damage of the body cells that undergo unrestrained division to form tumors. Consequently, tumors correspond to lumps of tissue. It is only in the case of leukemia that cancer does not allow division of the cell as the normal function of the blood. The growth of the tumors leads to the interference of circulatory, digestive and the nervous systems. Tumors also release hormones that change the functions of the body. However, not all tumors are dangerous in nature. Tumors that do not grow and move can be beneficial to the body (Ruddon, 2007). The dangers and malignancy of tumors occur in either of the two conditions. The initial condition is apparent when a cancerous cell uses the lymph system and blood to move throughout the body. As the cell moves, it destroys the healthy tissues of the body. This procedure is called invasion. The second condition is when the cancerous cell manages to undergo division and growth. As this happens, the cel l will make fresh blood vessels to feed itself in a process denoted as angiogenesis. Metastasization occurs when the tumor manages to extend to other body parts and grow. As a result, it will invade and destroy additional healthy tissues of the body. ... This can stop the growth tumors in the secondary states (Bozzone, 2007). Causes of cancer Cancer results from the uncontrollable growth cells that are not fatal. Ordinary cells follow the normal path of growth, division, and death. The demise of cells in a planned way is called apoptosis. The breaks down of this program lead to the formation of cancer. It is clear that cancer cells do not undergo programmed deaths as other regular cells. They instead keep up with growth and continue to grow. This culminates in the formation of a network of abnormal cells whose growth is out of control. However, most of the causes of cancer come from external interventions. The main causes of cancer are related with the environmental risk factors like radiations. When one exposes himself to radiations of high levels such as x-rays and therapies, the normal body cells are damaged. This increases the dangers of acquiring leukemia, breast cancer, thyroid cancer, and stomach cancer. Besides, the ultraviol et radiation that originates from the sun culminates in skin cancer that damages the melanoma. The harmful rays from the sun can cause early aging and skin damages (Bozzone, 2007). The other causes of cancer are viruses, chemicals, tobacco, alcohol, and poor diet. Viruses such as human papillomaviruses (HPV), Epstein Barr virus, hepatitis B and C are responsible for causing infectious mononucleosis that increases the risks of acquiring cancer. Additionally, diseases that affect the immune body system of the body such as AIDS make the body vulnerable to cancers. As such, chemicals such as asbestos, radon, nickel, uranium, pesticides, and the benzene also enhance the risks of acquiring

Sunday, November 17, 2019

Globalization Study Greece Economic Crisis Essay Example for Free

Globalization Study Greece Economic Crisis Essay However, besides Greece, there are other European countries also belonging to European Union; face a similar problem, such as Portugal, Ireland, Italy and Spain. Therefore, Greece’s debt crisis also triggers a European crisis. As the three companies lowered Greece’s credit rating the cost of their debt was on an upward trend. Consequently, Greece initiated an austerity program, the austerity measure resulted mass demonstrations. Background It all started in 2001, when Greece joined the European Union, Greece’s deficit at the time was higher than 3%, the standard of European Union. An American company named Goldman Sachs â€Å"helped Greek government to mask the true extent of its deficit with the help of a derivatives deal that legally circumvented the EU Maastricht deficit rules. At some point the so-called cross currency swaps will mature, and swell the countrys already bloated deficit. †(http://translate. google. com/? sl=en#en/zh-CN/) In comparison to other EU countries, Greece’s economic situation was relatively weak. Tourism being the main source of income for Greece was affected by the global economic crisis in 2007 which reduced the number of tourists form all over the world. This had a strong impact on Greece, as their imports were higher than exports; it caused the outflow of capital. Other factors that added to their crisis were high government spending, tax evasion and corruption. The bailout from European Union European Union and IMF provide 110bn Euros for the first bailout and 130bn Euros for the second bailout to help Greek government pay its creditors. At the same time, the vast majority of Greece’s private-sector creditors agreed to wipe off some of the debts, and also agreed to lower the present interest but this was not enough for Greece. Consequence of Greece’s economy -Austerity measure Increase of taxes, decrease wages What should Greece do in order to change its situation? Greece should implement budget cuts, higher taxes, improve labor market, lower pension reform. What can European Union do in order to protect Eurozone ST-GREEK : Similar to ST-stock (special treatment stock is a stock continues to have a loss for three years and has a risk to leave stock market) For example, European Union can give Greece some special treatment such as: 5% of financial deficits and fewer than 90% of public debt to gross domestic product; change the name of Greece in EU to ST-Greek; Audit Greece’s expenditure twice a year. European Union can also do same thing to Portugal, Italy, Ireland ; Spain. Hidden International Competition. The speed development of capitalist economies after World War 2 resulted between control and anti-control of America and Europe. The frequent trade between European countries helped economic union. U. S and Soviet Union’s situation had threatened the development of European countries. It was impossible for any single country to deal with that kind of threat, unless they stay together. That’s why the EU was formed. It was not a big deal for America at first, until EU had mentioned Eurozone. It suffered a drastic disagreement from London’s financial hub as it threatened the position of the U. S dollar. To split EU they supported the eastward enlargement of EU. When Germany and France succeeded, they already lost the advantage of EU. There’s a big economic difference between east Europe and west Europe and they were not trading frequently. If wolves stare at the most weak sheep, the sheep’s result is certain. Surely, wolves can not be satisfied for just one sheep, they wanted to eat all of the sheep, but a smart wolf would give sheep a chance to breed. After Greece, Portugal, Italy, Ireland and Spain may have risk of being eaten by the wolf. So, France and Germany face a difficult problem, if they help Greece, their citizens are not happy and the countries they help are not grateful for their bailout, they keep asking for more. If they don’t help those countries, they will leave EU subsequently making EU weaker. So, we can fairly say that it is the main purpose of London’s financial hub to make the dollar’s situation safe now as it will be a long time before EU can challenge the US dollar. In my opinion, every great change in this world is controlled by the super powers, to become more powerful they make other countries weak. After Japan, Southeast Asia and Europe, who will be next? The wolf will find different ways to weaken other countries in order to empower themselves. I think the simplest way is to observe what wolf does next. Further global implication and specifically Canada â€Å"Canada and Greece have been enjoying good trade relations for many years. Bilateral merchandise trade reached $256. 3 million in 2011. Canadian exports totaled $88. million, led by furs, vegetables and pharmaceutical products to Greece. Canadian imports from Greece totaled $168. 2 million in 2011, led by preserved food, fats and oil (mainly olive oil) and articles of iron and steel. † (http://www. canadainternational. gc. ca/greece-grece/bilateral_relations_bilaterales/index. aspx? lang=eng) Greece have to control their imports in order to pay for the debt, so their may decrease the import of Bilateral merchandise and furs, vegetables and pharmaceutical from Canada. It will have adverse effect on Canadian economy. http://en. wikipedia. org/wiki/Greek_government-debt_crisis

Thursday, November 14, 2019

Elizabeth Barrett Browning :: essays research papers

Elizabeth Barrett, an English poet of the Romantic Movement, was born in 1806 at Coxhoe Hall, Durham, England. The oldest of twelve children, Elizabeth was the first in her family born in England in over two hundred years. For centuries, the Barrett family had lived in Jamaica, where they owned sugar plantations and had slave labor to run them. Elizabeth's father was Edward Barrett Moulton Barrett, who chose to raise his family in England, while his fortune grew in Jamaica. Elizabeth was educated at home, and had read passages from a number of Shakespearean plays, among other great works, before the age of ten. By her twelfth birthday she had written her first epic poem, which consisted of four books of rhyming couplets. Two years later Elizabeth developed a lung ailment that plagued her for the rest of her life. Doctors began treating her with morphine, which she would use until she died. While riding a pony when she was fifteen, Elizabeth also suffered a spinal injury. Throughout h er teenage years, Elizabeth taught herself Hebrew so that she could read the Old Testament. Her interests then later turned to Greek studies. Accompanying her appetite for the classics was a passionate enthusiasm for her Christian faith. She became active in the Bible and Missionary Societies of her church. In 1826 Elizabeth then anonymously published her collection An Essay on Mind and Other Poems. Two years after that her mother passed away. The slow abolition of slavery in England and mismanagement of the plantations depleted the Barrett's income. In 1832 Elizabeth's father sold his rural estate at a public auction. He moved his family to a coastal town and rented cottages for the next three years, before settling permanently in London. While living on the sea coast, Elizabeth published her translation of Prometheus Bound (1833), by the Greek dramatist Aeschylus. Gaining notoriety for her work in the 1830's, Elizabeth continued to live in her father's London house under his tyran nical rule. He began sending Elizabeth's younger siblings to Jamaica to help with the family's estates. Elizabeth bitterly opposed slavery and did not want her siblings sent away. During this time, she wrote The Seraphim and Other Poems (1838), expressing Christian sentiments in the form of classical Greek tragedy. Due to her weakening disposition she was forced to spend a year at the sea of Torquay accompanied by her brother Edward.

Tuesday, November 12, 2019

John Collier “Back for Christmas” Essay

The text â€Å"Back for Christmas† by John Collier is written in a style of fiction. The story is about farewell party to the doctor Carpenter and his wife. In the beginning of the text we can see the Carpenters’ living room that was filled with the close friends who had come to say â€Å"last-minute farewell† – the author used this epithet to show us that their friends would be missing him very much. On the contrary with his wife doctor Carpenter wasn’t sure he would come in time, he thought smth could spoil his plans. But his wife â€Å"beaming at them† said he would be back in England for Christmas. The metaphor is used to reassure everybody to make them believe in this. So, the farewells began. Mrs Carpenter tried her best to make all the arrangements on the high level and to prove it the author used such epithet as: â€Å"fluting of compliments† and â€Å"marvelous arrangements†. Carpenters were going to drive to Southampton that evening and would embark the following day. They have chosen this kind of transport for more comfortable travelling without any bustle. And to emphasize it the author the used the repetition â€Å"No trains, no bustle, no last minute worries†. So doctor Carpenter has contracted for lecture only three months and certainly he would be a great success in America. His wife Hermione has just tagged a long him to have some entertainment’s to see the big cities skyscrapers. Then the author uses repetitions â€Å"No extensions. No wonderful post†¦Ã¢â‚¬  that show us that his infirmary needs him. After the farewell dinner the maids washed up all the plates, come in to say goodbye and were in time to catch the afternoon bus to Devizes. So, to my mind, the main idea of the text – east or west home is the best.

Sunday, November 10, 2019

Educational Theatre Essay

We have been trying to put these issues into different types of drama and trying to put across all the different sides to these issues. For example rape: Is one rapist, worse than another? In this essay I am going to be explaining what we did to put these issues across in a form of drama, what complications we came across, what my part in each drama was and what went well and what went wrong. My group set about the task of putting Surrogacy across by trying to look at every aspect of it. Our aims were to show how many different people come into it and how it affects each individual involved. For instance, I played the part of the surrogate mothers employer. Before the surrogate mother had decided that she would carry the baby, she came to me as her employer to explain the situation. What was going through my mind was things such as: How much time off work she would take, how much it would cost the company etc. So I was reluctant to let her carry this baby but was persuaded in the end. We also looked at other aspects that would affect the Surrogate Mother. These included: How her social life would be affected, how her friendship with the person she was carrying the baby for would develop, her family and how she would be affected financially. One problem with the surrogate mother in our play had been that she didn’t have the backing of her parents. I also played the role of her father and insisted that I wouldn’t speak to my daughter again. This was because I was playing the role of someone with very old-fashioned values and thought that what my daughter was doing was disgusting and not very ethical. This put a massive amount of strain on the surrogate mother. She basically had to pick between her friends and family. In the end she chose her friend though because she knew how much she wanted a baby and how much it would mean to her. So our group basically tried to show all the different sides there are to surrogacy, its not just about someone carrying a baby for someone, it’s about a lot more than that. What I think went well was how flexible the people in our group were. We all played 3 or 4 different characters during the play and we all managed with this really well. I played a counsellor, the surrogate mums father and her boss. Another thing I think we did well was our setting out of the stage. Between each scene the stage had to be rearranged quite a lot and the members of our group did this quickly and efficiently. The things we did badly I thought was the acting of emotions. Most people of the age of the members in our group have had little or no experience with an issue such as surrogacy. Therefore they did really well to act as they did but I still don’t think we done it quite as good as we could have. My conclusion is that educational theatre is the most gripping type of theatre. And to do it well you need actors and good stage directions. If I were to work on this project again I would make sure that a lot more research had been done into the issues we had to deal with in these plays. I think this would make the acting a lot more realistic and give the actor/actress a bit more of an idea of the role they are playing.

Thursday, November 7, 2019

Jackson vs. Dickinson Essay Example

Jackson vs. Dickinson Essay Example Jackson vs. Dickinson Paper Jackson vs. Dickinson Paper A very characteristically Southern duel between Andrew Jackson and Charles Dickinson. Charles Dickinson, 27 years old and having had a few drinks in him, made some â€Å"uncomplimentary remarks about Rachel Jackson, Andrew’s Wife, who was the subject of much gossip (Williams, p. 18). † The reaction was predictable, the next day Andrew Jackson confronted Dickinson, who attempted to no avail to apologize and found himself facing off against Jackson on â€Å"the field of honor† in May of 1806. According to William’s account, Dickinson aimed and did successfully wound Jackson in the chest. Old Hickory, however, lived up to his name and did not fall when struck. He clutched the wound, took one shot that failed to discharge his weapon and then a Second that killed Dickinson. Clay vs. Randolph On Saturday, April 8, 1825, Henry Clay and John Randolph squared off in Virginia over the latter’s support for John Quincy Adams and Clay’s having insulted Randolph for it. Randolph had a reputation for being a deadly-accurate marksman and it was assumed among most Washington officials that Clay would not survive the encounter. What followed was as farcical as any duel could have been. Randolph’s pistol discharged before the duel was underway. Clay, not satisfied, insisted that they carry though. The duel was held at thirty-steps distance, apparently beyond the marksmanship skills of either duelist. Clay shot and hit the ground, Randolph managed to hit a tree stump. Still, despite the urging of a Second, they insisted on carrying through. The third attempt was slightly more impressive, Clay managed to penetrate Randolph’s coat. Randolph, according to the Code Duello, now had the right to fire upon Clay. After stretching out the moment, apparently for maximum dramatic impact, he opted to fire into the air, against the rules of the Code Duello. Clay inquired whether he had injured Mr. Randolph’s to which Randolph replied â€Å"No, Mr. Clay. But you owe me a new coat. † (Kentucky, 2005)

Tuesday, November 5, 2019

Understand and Prevent Memory Leaks in Delphi

Understand and Prevent Memory Leaks in Delphi Delphis support for object-oriented programming is rich and powerful. Classes and objects allow for modular code programming. Along with more modular and more complex components come more sophisticated and more complex bugs. While developing applications in Delphi is (almost) always fun, there are situations when you feel like the whole world is against you. Whenever you need to use (create) an object in Delphi, you need to free the memory it consumed (once no longer needed). Surely, the try/finally memory guarding blocks can help you prevent memory leaks; its still up to you to safeguard your code. A memory (or resource) leak occurs when the program loses the ability to free the memory it consumes. Repeated memory leaks cause the memory usage of a process to grow without bounds. Memory leaks are a serious problem if you have a code causing memory leak, in an application running 24/7, the application will eat up all the memory available and finally make the machine stop responding. Memory Leaks in Delphi The first step to avoiding memory leaks is to understand how they occur. What follows is a discussion on some common pitfalls and best practices for writing non-leaking Delphi code. In most (simple) Delphi applications, where you use the components (Buttons, Memos, Edits, etc.) you drop on a form (at design time), you do not need to care too much about memory management. Once the component is placed on a form, the form becomes its owner and will free the memory taken by the component once the form is closed (destroyed). Form, as the owner, is responsible for memory deallocation of the components it hosted. In short: components on a form are created and destroyed automatically Examples of Memory Leaks In any non-trivial Delphi application, you will want to instantiate Delphi components at run time. You will, also, have some of your own custom classes. Lets say you have a class TDeveloper that has a method DoProgram. Now, when you need to use the TDeveloper class, you create an instance of the class by calling the Create method (constructor). The Create method allocates memory for a new object and returns a reference to the object. varzarko : TDeveloperbeginzarko : TMyObject.Create;zarko.DoProgram;end; And heres a simple memory leak! Whenever you create an object, you must dispose of the memory it occupied. To free the memory an object allocated, you must call the Free method. To be perfectly sure, you should also use the try / finally block: varzarko : TDeveloperbeginzarko : TMyObject.Create;tryzarko.DoProgram;finallyzarko.Free;end;end; This is an example of safe memory allocation and deallocation code. Some words of warning: If you want to dynamically instantiate a Delphi component and explicitly free it sometime later, always pass nil as the owner. Failure to do so can introduce unnecessary risk, as well as performance and code maintenance problems. Besides creating and destroying objects using the Create and Free methods, you must also be very careful when using external (files, databases, etc) resources.Lets say you need to operate on some text file. In a very simple scenario, where the AssignFile method is used to associate a file on a disk with a file variable when you are finished with the file, you must call CloseFile to free the file handle to begin used. This is where you do not have an explicit call to Free. varF: TextFile;S: string;beginAssignFile(F, c:\somefile.txt) ;tryReadln(F, S) ;finallyCloseFile(F) ;end;end; Another example includes loading external DLLs from your code. Whenever you use LoadLibrary, you must call FreeLibrary: vardllHandle : THandle;begindllHandle : Loadlibrary(MyLibrary.DLL) ;//do something with this DLLif dllHandle 0 then FreeLibrary(dllHandle) ;end; Memory Leaks in .NET? Although with Delphi for .NET the garbage collector (GC) manages most memory tasks, it is possible to have memory leaks in .NET applications. Heres an article discussion GC in Delphi for .NET. How to Fight Against Memory Leaks Besides writing modular memory-safe code, preventing memory leaks can be done by using some of the third-party tools available. Delphi Memory Leak Fix Tools help you catch Delphi application errors such as memory corruption, memory leaks, memory allocation errors, variable initialization errors, variable definition conflicts, pointer errors, and more.

Sunday, November 3, 2019

Evolution of Modern Corporate Marketing Departments Essay

Evolution of Modern Corporate Marketing Departments - Essay Example In other words, we can say that last year at least, these top companies did a good job of marketing. â€Å"Marketing is so basic that it is not just enough to have a strong sales department and entrust marketing to it. Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise† (p. 36). Drucker predated Levitt (1960) in defining how the marketing function involves understanding and anticipating future customer needs while satisfying today’s customers who determine what a business is, what they consider â€Å"value† for which they are willing to pay the right price, and what the business should produce. In the over half a century since, marketing has evolved to be a highly, if not the most, important component of running a business successfully. Every profitable and sustainable business, from small enterprises to charities, has a marketing component tasked with finding out what sells (Gummesson, 2002). The American Marketing Association (AMA, 2004) defines marketing as â€Å"an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.† That most of the companies in the Fortune 500 list (though some like GM decreased their revenues and suffered a $10 billion loss) were able to sell products and services profitably showed that the organizational function of marketing delivered on its promise, helped the business fulfill its purpose, and satisfied its stakeholders. Higher record sales and

Friday, November 1, 2019

Social Media Recovery for Costa Crociere Term Paper

Social Media Recovery for Costa Crociere - Term Paper Example Costa Crociere SpA generally operates their business trading functions as Costa Cruises. The initial foundation of the company was in the year 1854. It has its headquarters located in Genoa, Italy. The company performs its business operations throughout the world that include Northern Europe, Caribbean, South America and Dubai among other regions (Costa Crociere SpA, 2012). As a matter of fact, in the year 2010, Costa Crociere SpA proved itself as one of the companies that successfully reached up to the benchmark of Italian services and tourism especially for its reputation and reliability in the international research that is popularly known as â€Å"Global Reputation Pulse†. Furthermore, in the year 2011, Costa Crociere SpA emerged in the ranking of Mediobanca that carried out assessment of 3,700 Italian enterprises which ultimately made the company to reach a turnover of approximately 50 million Euros during that year. In this connection, the company or the group was ranked amid the top 10 companies in terms of profitability and productivity and also in terms of turnover (Costa Crociere SpA, 2012). Costa Cruise has been accredited with an incorporated arrangement of voluntary certification of conformity along with highest international benchmark towards the aspect of safety, quality, environment and social accountability. Costa Crociere is fundamentally denoted as an international company holding its several offices in different regions such as Paris, Barcelona, Madrid, Zurich, Brussels and Lisbon among others. The company employs more than 19,000 working people throughout its organisation and is organised into a flexible arrangement of various human resource functions (Costa Crociere SpA, 2012). The prime vision of Costa Crociere is to serve better as well as with enhanced services to their worldwide customers with special regards to behaviour. The aspect of consumer satisfaction is the principal motive and also the mission of Costa Crociere. In terms of business operations, since the year 1997, especially Air France and Costa Cruises are the partners, sharing the similar visi on or objective of delivering superior and enhanced services to their worldwide guests or customers along with maximising customer satisfaction (Costa Crociere SpA, 2012). In this connection, one of the partners of Costa Crociere i.e. Air France is an airline which operates in an international network and also performs its business operations in 182 cities in 98 countries. Air France offers more than 1,700 flights which generally covers numerous destinations throughout the world. The hub of Air France is recognised as one of the most efficient hubs in the entire Europe. Along with Costa Crociere, the main priority of Air France is to ensure ultimate customer satisfaction (Costa Crociere SpA, 2012). In the paper, a detailed analysis regarding the accident that Costa Crociere had faced along with certain weaknesses as well as threats that they faced due to the accident will be depicted. Various aspects that include preparation of a social marketing plan on behalf of Costa Crociere in terms of strategy, tactics, action, implementation and control will also be portrayed in the discussion. A Brief Situation Analysis of Costa Crociere